As many of you may already know, Facebook has recently redesigned its user profile. In the past, Facebook has received considerable grief over what many users felt was a strong-handed and calloused disregard to their opinions in forced, wholesale roll-outs. What is so remarkable about this particular instance is that Facebook is giving its users an opportunity to “opt in” rather than require a mandatory migration. While I am sure that Facebook will eventually require everyone to convert, for now users have a choice and the feedback generated will be invaluable in making additional changes and gauging the right time to force a wholesale roll-out. One can only wonder if this is a sign that Facebook is learning its lesson.